Reporter-labeled tumor cell lines induce a visually identifiable phenotype such as the emission of fluorescent or luminescent light or the production of a pigmented product. 

ScreeNingBio’s stable GPCR panel including the full human, mouse and rat GPCRs which are no promiscus G protein co-transfection.

The Malachite Green Assay is based on quantification of the green complex formed between Malachite Green, molybdate, and free orthophosphate (Pi). The rapid color formation from the reaction can be conveniently measured absorbance at 600–660 nm (620 nm). 

ScreeNingBio offers over 800 different normal and tumor cell lines for cell screening and proliferation assays. The homogenous assay is suitable for determining cell viability and proliferation by Celltiter-Glo.